Today is the 100th anniversary of the birth of legendary graphic artist Saul Bass. Not only did Bass design some of the most iconic corporate logos in North America, for 40 years he left his indelible mark on the motion picture industry, both as a designer of movie posters and as a creator of now-classic title sequences. Bass once described his aim in imagining an effective title sequence as trying “to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.” His striking creations enhanced the work of Otto Preminger, Alfred Hitchcock, Stanley Kubrick, Martin Scorsese, Steven Spielberg, and many others. Bass died in 1996 at the age of 75.